Living Coral Is Pantone’s 2019 Colour of the Year

11:44:00

It's a real switch from 2018's Ultra Violet hue.  PANTONE has announced its Colour of the Year for 2019.  While that electric purple channeled the frenetic energy of the digital age, Living Coral is a reminder to slow down and connect with the people and places around us. 

The demands of modern life heavily influenced this year’s colour. As Pantone puts it, Living Coral is “a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.”


Living Coral, otherwise known as PANTONE 16-1546, is a warm orange hue with golden undertones, it is a warm, vibrant yet mellow colour between orange and pink. This hue is associated with optimism, conviviality and joy.  And if that description already has you excited, you're not alone.
Personally, I really like Living Coral colour hue because it is not as bold as fluorescent, not as soft as pastels, and it also has a vintage allure.

Pantone has been dictating the colour trends for some time now, and its selections always have a story behind them — and this year is no exception. "In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy," the site explains. "Sociable and spirited, the engaging nature of [Living Coral] welcomes and encourages lighthearted activity."

The title of 2019's Colour of the Year is no mistake, either. In both name and appearance, Living Coral evokes the vibrant undersea ecosystems that are sadly under threat and becoming more elusive. 

And considering that Pantone chooses its Colour of the Year with a careful selection process that takes into account trend analysis and socio-economic factors, the decision to reflect threatened sea life gives an idea of how the colour experts currently view the world



Share your thoughts in the comments below and also let us know if you are loving this colour trend.


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